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Quaker Oats launches Quaker Nutri Foods with celebrity Chef Vikas Khanna
QUAKER ‘BOWLS OVER’ INDIA WITH A FISTFUL-OF-GOODNESS
Launches Quaker Nutri Foods with celebrity Chef Vikas Khanna recreating Idli, Dosa, Upma and Khichdi with a healthy Oats twist
Bangalore April 20, 2017: To celebrate the launch of Quaker Nutri Foods in the country, Quaker India today organized a ‘Breakfast Table’ with Celebrity Chef and PepsiCo Nutrition Brand Ambassador Vikas Khanna in New Delhi. Guests in the capital rediscovered India’s favourite breakfast dishes in a new format as Vikas Khanna introduced the Quaker Nutri Foods range of ready to cook, healthier ‘oat-licious’ versions of the traditional Idli, Dosa, Upma and Khichdi.
The ‘Breakfast Table’ also took food enthusiasts on an experiential journey with Chef Vikas Khanna showcasing how one can have fun with the Quaker Nutri Food range and to create tasty, wholesome and convenient breakfasts.
Deepika Warrier, Vice President, Nutrition Category, PepsiCo India said, “At Quaker, it is our constant endeavor to introduce healthy breakfast options to consumers across the country. Given the rushed lifestyles of urban consumers today, there is a need for healthy options in easy to adopt formats. At the same time, consumers told us they don’t want to compromise on taste, so we took popular breakfast recipes like Idli, Dosa and Upma and made them healthier. With superior taste and a significantly high content of Quaker oats to give consumers the wholegrain advantage, we believe the Quaker Nutri Foods range has set a benchmark for innovations in the ready-to-cook space. We are certain that the new range will quickly gain popularity amongst the health-conscious consumers and time-pressed millennials in the country.”
Dedicated to healthy mornings that Quaker represents, the launch of Quaker Nutri Foods offers a convenient way to a healthy breakfast with an unmatched 40-56% oats content. At the same time, Chef Vikas Khanna demonstrated how the range could be used to make versatile yet quick breakfasts.
Speaking at the ‘Breakfast Table’, Chef Vikas Khanna, Celebrity Chef, Co-creator of Quaker Nutri Foods and PepsiCo’s Nutrition Ambassador, said, “Starting your mornings on a healthy note is critical. Very often, we skip breakfast due to our hectic mornings but I am a true believer in starting the day on a healthy note. My first meal of the day must be nutritious and yet flavorful. When I met Indra Nooyi over breakfast last year, we had an interesting conversation about how people still seek familiar tastes, but with the convenience that fits into their rushed lifestyles. Also, consumers enjoy a hot meal, prepared at home. The insights helped us to co-create the new Quaker Nutri Foods range to make mornings healthy. And for those who have a little more time to experiment, the range offers a quick and convenient base to play with and create exciting breakfast options with the goodness of Quaker.”
Quaker Nutri Foods is a ready-to-cook format that brings together a healthier version of some of the most loved ready to cook Indian breakfast dishes such as Idli, Dosa, Upma, and Khichdi. Made with 40-56% of wholegrain oats and real vegetables, Quaker Nutri Foods contain dietary Fibre, Protein and Selenium which helps support the immune function. The all-new Quaker Nutri Foods range adds a healthy twist to the Indian breakfast routine, whilst ensuring the finest taste to consumers. Starting at INR 40 (for 40g), the all-new Quaker Nutri-Foods packs will be available in 40g and 150g packs across traditional and modern trade stores in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Chennai, as well as on online platforms.