PLATINUM EVARA introduces its light weight jewellery collection

Bengaluru, September, 2016: Platinum EVARA introduces a new collection for the modern bride and groom. Modern brides are looking for jewellery which is wearable, with unique designs and has a deeper meaning. Taking a cue from this Platinum Evara has launched an exquisitely crafted, light weight range of wedding jewellery within Rs. 2,00,000.

Platinum Evara has a deeply rooted meaning in Sanskrit with “blessings" as its core philosophy. An interpretation of modern day values, the beautifully crafted EVARA collection is perfect gift for the newlywed couple and bless them with a token of pure love. A Platinum Bond is a part of every design holds multiple strands of Platinum together, symbolic of a coming together of families to create a beautiful new relationship.

The design sensibilities derives inspiration from traditional flower and leaf motifs. Platinum Evara captures these traditional motif to remain relevant to the bride’s design preferences by bringing in a delicate balance of tradition with modernity. The designs are inspired by two elements from Nature - Floral patterns and Leaves and tendrils. Strings of delicate flowers, petals and buds of jasmine, orchids, sunflowers and lotus lends a contemporary touch to the jewellery. Whereas elusive lashing of leaves, textural forms and sinuous curves held together with the platinum bond brings out the classic look. The platinum bond is inspired from ginko leaf, delicate root like texture and silhouettes.

Platinum EVARA offers an opportunity for dual gifting for the modern bride and the groom. Millennial men are fashion forward and hence the new range offers a classic collection apt for the stylish groom. The Platinum Evara Men’s range includes some of the most captivating, bold yet minimalistic chains and bracelets inspired by geometrical shapes and patterns, which has a bold interplay of lines and structures.

The versatility and affordability of the collection makes it a must-have for the bridal trousseau. Moreover, being light weight, it can be worn across various occasions and will continue to occupy a pride of place in your wardrobe, as EVARA’s timeless designs can be worn across several occasions.

Platinum EVARA designs come with assured purity, exclusivity and elegance-synonymous with the preciousness of the blessing of love!

Available at leading authorized Platinum retailers across India. To know more about this precious metal and see more designs log on to: www.Ptevara.in

Price Range:

Necklace Earring Set: Within INR 200,000

Bangles / Bracelets: Starting from INR 75,000

Men’s Chains & Bracelets: Starting from INR 1,00,000

*Price subject to vary depending on the daily metal rate, metal weight and diamond content.

Look for the Pt 950 engraving as a hallmark of purity on every platinum jewellery

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.