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Get Social @ Work says Mia - Launches New Collection
Being social at work has never been this easy! The stylish collection of 14k gold jewellery comprises of earrings, bracelets and pendants
National, 2nd September 2015: Tanishq, India's largest and most preferred jeweller continues to redefine the work wear jewellery segment with its latest Mia collection. Today’s working woman considers jewellery to be an extension of her personality and she aspires to display style that effortlessly compliments her attire. An absolute must-have for the season, the latest Mia collection highlights the social side of a working woman by adding different colours and styles to her nine-to-nine wardrobe.
Whether it’s a client meeting or a team discussion over coffee; a brainstorm session outdoors or an office offsite; award ceremonies or a colleague’s farewell dinner; the latest Mia collection is designed to elevate every single aspect of any working woman’s life – by making her look good, no matter the occasion.
Mr. Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited, shared his thoughts on the new collection, “The desire of a working woman to look good at work is only growing and we see a fantastic opportunity to offer her stylish yet minimalistic jewellery to ‘make her day’. Today, she considers jewellery to be an extension of her personality and takes care when selecting the right pair of earrings or bangles to complement her outfit. With Mia by Tanishq, we hope to make this process as easy as possible. Most working women find ways to go beyond the mundane and seek opportunity to create interesting moments during their work day. The idea behind this collection is to celebrate the new social way of working and the products capture the spirit of the working woman of today.”
Inspired from the exotic and diverse culture of Marrakech, often referred to as the exotic red city, Tanishq has taken design aesthetics to new heights with the carving of intricate patterns on every single piece of jewellery, while telling a unique story. The entwining patterns inspired from the thriving Arab and Islamic cultures at Marrakech brings forth a very refreshing avatar. From the honeycomb of intricately connected patterns, to comprising a range of colourful jewels, the entire collection is the reflection of the quintessential woman. Adornment of this collection line will make every working woman effortlessly suave.
The beautiful diamond accessories are crafted in 14k gold with different colored stones like Orange Onyx, Lapiz, Turquoise, Pink Coral, Amethyst, Green Onyx, Golden Citrine, off White Pearl and Malachite. Comprising an assortment of earrings, bracelets and pendants, the latest collection of Mia jewellery has also introduced long wrap-around chains cum bracelets, tube bangles with charm danglers and modular earrings for second piercings, which will cater to the fashionable trends in work-wear jewellery today.