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Fastrack: Never Have I ever shoplifted
Fastrack invites customers to shoplift from Jayanagar store
26 April 2016, Bangalore: Taking the city by storm, Fastrack wheeled out its ‘Never Have I Ever Shoplifted’ campaign in Bangalore, inviting its fans to try their luck at shoplifting from the Jayanagar store. This activity is an on-ground extension of the brand’s ‘Never Have A Never Have I Ever’ campaign, urging the youth to embrace the lighter side of life.
Aimed at offering its customers to never have a ‘Never Have I Ever Shoplifted’ moment, the activity held at Bangalore saw a total footfall of 150 customers. Participants were given an exciting 20 seconds to shoplift tagged products, with lucky winners walking away with priced Fastrack watches.
The activity in Bangalore is a part of a national drive which saw the campaign successfully rolled out in across cities in India over the past month.