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BBLUNT@StudioWest, the first of its kind in-store salon for Bangaloreans!
Bangalore, 15th June, 2016: BBLUNT, India’s premier hairdressing salon, launched its fourth salon in Bangalore. It is the brand’s first ever in-store salon in association with Westside, a retail arm of the Tata Group, to provide local residents stylish hair experiences and care solutions. Also available at the salon is BBLUNT’s complete hair care and styling range of products, which offer customers a complete hair care routine.
Talking about the launch, Thomas Dawes, Creative Director, Godrej Consumer Products Ltd. said, “Bangalore is a critical market for us as it is the 3rd largest beauty hub in the country. All our salons in the city are performing exceptionally well, recording twice the amount of growth for the product business in last 6 months and with a significant increase in our retail footprint. Hence, we thought this was the perfect market to launch our first ever in-store salon in association with StudioWest. We are extremely excited about this new model and are looking at extending this partnership pan India.”
StudioWest@Westside is an immersive beauty concept which provides a unique combination of product and expertise inspiring women to experiment with make-up and beauty. BBLUNT@StudioWest offers some of the best-in-class services from haircuts and color treatments to relaxing hair care rituals. Besides that, the beauty room available at the salon allows customers to make the most of the face and body treatments offered by the brand.
The combination of great exclusive fashion from Westside, a strong beauty offer by StudioWest and BBLUNT’s premium salon services, will deliver to the consumer a unique and enhanced shopping experience.
Talking about the expansion, Adhuna Bhabani, Founder and Creative Director, BBLUNT added, “This year is extremely exciting for the brand. We have always noticed a lot of potential in Bangalore and it gives me immense pleasure to launch the fourth salon in the market. Best of BBLUNT’s hair and beauty services will be available for the customers. Also, to beat the scorching heat and protect your hair from damage – you can avail relaxing and instant conditioning rituals. We have another very big launch planned for the third quarter. Watch this space for more!”
With the opening of this new outlet, the salon chain has reached a total of 17 outlets in India – seven of which are located in Mumbai and the rest in Bangalore, Pune, New Delhi, Indore and Dubai.
Talking about the launch Mr. Anil Chopra, Advisor for StudioWest said, “The coming together of a leading department store with a premium salon is the first of its kind in the country. This partnership offers the Indian woman an ultimate beauty experience from StudioWest, reinforcing Westside as an all-inclusive destination for head-to-toe style. BBLUNT being one of the leading hair service providers in the country was an obvious choice.”
Unlike other BBLUNT Salons, the décor at this salon gives it a unique identity. Using Grey, Silver and White, this salon has a monochrome effect that gives it a distinct edge. The signature elements are its distressed flooring, the BBLUNT Retail Cart in Grey and suspended lights along with customized wallpapers, which break the monotony and ensure a premium experience.
Make an appointment at BBLUNT@StudioWest located at Westside - New Commercial Street, Bangalore to be pampered by the finest hairdressers, manicurists, beauticians and dermatologists that the city has to offer!
Synonymous with expertise, creativity and finesse since its launch in 2004, BBLUNT is India’s premier hairstyling salon and academy spread across India and the UAE; the preferred salon for Bollywood superstars and the urban elite.
The combined expertise of Adhuna Bhabani-Akhtar, trained at Toni and Guy, Vidal Sassoon and Wella GB in the UK and her brother Osh Bhabhani, who has over ten years of experience in hairdressing, gave birth to brand BBLUNT. Along with a team of highly skilled stylists, they launched BBLUNT as ‘a destination hair salon’, the first of its kind in India. The brand’s claim to fame however was through its Bollywood hairstyling debut with Dil Chahta Hai that broke the traditional mould of hairstyling within the industry.
Extending their styling services, the brand also launched the ‘BBLUNT Agency’ providing hair and beauty services to India’s entertainment industry. Today the brand is known for their game-changing work in advertising, setting trends in genre-defining Indian films, as well as for their close association with India’s top fashion glossies, offering a glimpse of the latest in hair. The brand’s resume covers over 50 major feature films till date with a bevy of Bollywood A-listers amongst their loyalists. It is synonymous with cutting-edge hairstyling and hair care and stands for individuality and imperfection – a belief that what makes you unique also makes you beautiful.
In its continuing initiative to create new standards in Indian hairstyling, the brand introduced India’s first integrated hair care range for Indian hair and Indian weather, bringing to their consumers their salon in a bottle. Working through the BSYSTEM, a unique three-fold approach of Prep, Style and Transform, BBLUNT brings you hair-specific daily care through shampoos and conditioners, styling products and tools, to transform you and give you salon-like expertise at home.
The BSYSTEM is available at BBLUNT salons across the country, as well as select departmental stores, including Westside and Central, beauty stores of New U and e-commerce websites like Purplle, Nykaa and Myntra. Here’s a brand that thinks differently and believes that the only person you need to look like is you.
Established in 1998, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores. The company has already established 85 Westside departmental stores measuring 8,000 - 34,000 square feet across 50 cities. The Westside format offers a predominantly exclusive brands model across women’s wear, menswear, kids’ wear, footwear, lingerie, cosmetics, household furniture and accessories. Well-designed interiors and prime locations enhance the customer’s shopping experience.
StudioWest from Westside is an innovative concept in the world of beauty and has been conceptualized for the contemporary Indian woman. With its wide array of leading beauty brands StudioWest has been created to inspire women to experiment and explore making it the ultimate beauty destination. The StudioWest space, designed by JGA, a U.S. – based Retail Design and Brand Strategy firm embodies the philosophy of ‘My Beauty Playground’. StudioWest offers a wide repertoire of makeup; lipsticks in varied textures, an extensive range of nail polishes, face makeup including concealers, foundations and compacts. The offering also includes exquisite bath & body products and unforgettable fine fragrances. Beauty experts have been trained to encourage women to experiment with looks and explore the brands available since 2015.