Landmark launches Yuva India by Ray Titus at Forum Mall Koramangala

Events in Bangalore - Landmark launches Yuva India by Ray Titus on 27 March 2015, 6:30 pm

Bangalore, 25th March 2015: Landmark Store and Random House India are delighted to launch the book ‘Yuva India’ by Author Ray Titus.

The launch will take place at Forum Mall, Kormangala on Friday, March 27, 2015 at 6:30pm. The book will be released by the author in the presence of Mr. Sushant Dash, Regional President (India) Tata Global Beverages.

On this occasion, not only can fans buy the book but also get a chance to interact with the author.

About Yuva India
This title delves into the lifestyles of India’s young men and women. While discussing what makes them tick, it unveils the phenomenon of the attitudinal convergence that is swiftly growing across youth squadron in India. Tracing its origin to the entry and exposure to a cosmopolitan culture, the research behind convergence zeroes in on how a young India is defining its identity in terms of the modern time sensibilities. Based on studies done for over a decade, the author documents and analyzes how India’s youth approaches the themes of identity, sexuality, personal relevance, image, spirituality, social connections and community and professional pursuits and tries to make sense of their aspirations

About Ray Titus
Ray Titus is Professor of Marketing and Strategy at the Alliance School of Business, Alliance University. His main fields of interests converge on consumer behaviour and marketing strategy. Previously, he has worked for the Taj Group of Hotels, INI Technologies, Landmark Gulf Group and Cafe Coffee Day. His business articles and expert comments have been frequently featured in The Globe and Mail, Sunday Guardian, Voice of America, The Telegraph, The Hindu Business Line and other prominent media publications. He is also the co-author of Business Drama - How Shakespearean Insights Help Leaders Manage Volatile Contexts.