Global Cancer Awareness Campaign - Book Reading on 12 October 2013 at Landmark, Forum Mall, Koramangala

Events in Bangalore - Global Cancer Awareness Campaign - Book Reading on 12 October 2013 at Landmark, Forum Mall, Koramangala. 6.30.pm

Overcome the fear of the Big C at Landmark!
Landmark hosts book reading session ‘Maximo and the Big C’

Bangalore, 7th October 2013: Landmark is privileged to host a book reading session of -Maximo and the Big C by Viji Venkatesh, a well-known cancer advocate who heads The Max Foundation in India. The reading session will take place on 12th October 2013 from 6.30 p.m. onwards at Landmark store, Forum Mall, Bangalore. Copies of the books will be distributed to all children who attend at no cost.

Beautifully illustrated and poetically written, the book tells us the story of Maximo, a little sparrow who is weak and smaller than other young sparrows, and unable to fly. As much as he tries to overcome his challenge, Maximo is thinking about giving up, when one day he finds himself as the only creature in the forest about to witness the Big Cat's attack of another small and weak sparrow. Finding the strength he did not know he had, Maximo sweeps down and rescues the weak bird.

Maximo and the Big C is a story of hope and courage that illustrates a child’s inner power to overcome the fear of a cancer diagnosis and provides an uplifting tool to engage children in expressing their feelings. This book is the symbol and tool of the 2013 Maximize Life Global Cancer Awareness Campaign, organized by The MAX Foundation in partnership with local Cancer Organisations. This campaign, aims at reaching 15,000 children in 30 countries, each one receiving their individual copy of the book. In India, The Max Foundation is partnering with The Friends of Max, a patient support group consisting mainly of people and families impacted directly/indirectly by a diagnosis of Cancer. The Maximo and The Big C is the product of love by a group of individuals who have dedicated themselves to serving our global community.

The Max Foundation, partnering with Being Human: The Salman Khan Foundation, hopes to be able to bring this story to the little patients in oncology wards all over the country through a reading Session and follow it up with an informal group discussion at Landmark store, Forum Mall, Bangalore on 12th October 2013 at 6.30 pm

About The Max Foundation

The MAX Foundation is a US registered organisation with global focus on cancer. In India, The Max Foundation is partnering with The Friends of Max, a patient support group consisting mainly of people and families impacted directly/indirectly by a diagnosis of Cancer

About Being Human: (www.beinghumanonline.com) Being Human-The Salman Khan Foundation is a registered charitable trust that was set up in 2007. It works in the areas of education and healthcare. Its education initiatives include partnering with two schools in Mumbai and a partnership with Coca Cola and NIIT to set up career development centres in non-urban centres. Its healthcare initiatives include eye camps to address preventable blindness, partnering with MDRI (Marrow Donors Registry India) to help build a marrow registry in India and partnering with Fortis Foundation in the area of pediatric cardiac care for underprivileged children.

About Landmark

Landmark, a TATA Enterprise, is India’s largest book and music retailer. Started in 1987 as India’s first large-format book and music store, Landmark was all about building a generation of well-informed people. Since then, Landmark has expanded into toys, stationery, gaming, electronics, gift articles, home decor, art & craft and sports accessories. Now a part of Trent, the retail arm of the Tata conglomerate, Landmark has 17 large format stores, 1 hotel store, 1 airport store, and 1 IT Park store, across 10 locations in India.

Known for its multifaceted and popular events, Landmark has been a destination for book and music launches, hosting authors and artists from across the world. The guest list boasts of writers like Jeffrey Archer, Ken Follet, Wilbur Smith, Salman Rushdie, Amitav Ghosh, and Kiran Desai, film personalities like Aamir Khan, Kareena Kapoor, Shyam Benegal, and Karan Johar, and music artists like MLTR, Swarathma, Sukhwinder, and Soulmate, among others. Landmark has also been at the forefront of holding events that present children with their favourite characters like Ben 10, Barbie, DORA, and Doraemon.