Plum

Inspired by the goodness of nature and driven by the desire to be good & do good; Plum is all about bringing goodness to the world of beauty. Plum offers safe, effective and ethically produced products, aimed at delivering delight with every use. As India’s foremost 100% vegan beauty brand, Plum advocates feeling good about the skin you are born with and taking “good” care of it, with only the best that nature has to offer. At Plum, we take care of every detail, every step of the way to create products that are good for our customers & good for the environment too. 1% of every sale goes towards environmental causes. However, none of this comes at the cost of what matters most – a delighted customer using luxurious and enriching products that deliver real results. Plum serves more than 100,000 customers per month across channels. Recently, Plum has raised a Series A funding from Unilever Ventures. Also, the parent company Pureplay Skin Sciences has introduced a new brand “Phy” - for men to bring the goodness into the world of men's grooming.  Plum's Green Tea Renewed Clarity Night Gel has bagged the prestigious Nykaa-Femina Beauty Awards, 2019 and 2020 in the Night Gel category.

The Plum Goodness range of skin care products include Face washes & cleansers, Face scrubs, Face mists & toners, Face masks, Facial moisturizers, Sunscreens, Face oils, serums & specialists, Skin concern, Acne & oil control, Ageing skin, Dryness, Dull skin, Sun protection, Sensitivity, Tanning & pigmentation, Skin type, Oily & acne-prone skin, Normal/combination skin, Dry skin, Sensitive skin, Mature skin. 

The Plum Goodness range of hair care products include Shampoos, Conditioners, Hair Oils, Masks, Hair Concern, Dandruff, Chemically Treated, Dull-Damaged, Ingredients, olive & Macadamia, Hibiscus & Rosemary.

The Plum Goodness range of body care products include BodyLovin' shower gels, BodyLovin' body mists, Body scrubs, Body lotions, Body butters, Hand creams, Foot creams, Body concern, Body cleansers, Exfoliation, Moisturization, Intense moisturization, Hand moisturization, Foot moisturization, Ingredients, Hawaiian Rumba, Oopsie Daisy, Drivin' Me Cherry, Tropical Tango, Lychee Cuddle, Vanilla Vibes

The Plum Goodness range of makeup products include Kajal, makeup remover, Sharpner.