Ed Hardy opens its first store in Bangalore at Forum Mall, Koramangala

ART MEETS FASHION AT FORUM MALL
~ Ed Hardy opens its first store in Bangalore at Forum Mall, Koramangala ~

Bangalore, 9th April, 2014: Forum Mall, Koramangala sees the opening of the first Ed Hardy store in Bangalore. This internationally recognized brand, launched by Arvind Lifestyle Brands Ltd., enjoys the status of a ‘cult classic’ with a massive fan following.

The store spreads across 940 Sq. Ft. and has the décor that proudly displays contemporary designs, keeping true to the aesthetics of ‘rock-and-roll’ that goes synonymously with the brand. The Ed Hardy store offers Menswear apparel across various categories including T-shirts, Jeans, Trousers and Shorts, with an all new and exciting women’s wear range gearing up for launch in the near future.

Typically grunge yet highly fashion forward, the collection at the Ed Hardy store in Forum Mall reflects its creator’s journey from an artist to a tattoo pioneer, finally settling as one of the most popular brands in recent memory. The collection boasts of bold designs accompanied by the pops of bright solid colours.

About Forum Mall - Prestige Group launched The Forum Mall at Koramangala – the IT Hub of Bangalore. Since its inception in 2004, The Forum Mall, Koramangala has been the most premium destination for Bangaloreans. The Forum Mall was the result of the convergence of shopping and entertainment and the emergence of family entertainment centres. A fine example of ‘shopper-tainment’, The Forum Mall boasts of 76 stores having the biggest brands catering to every need of the shopper spread across 3,50,000 sq.ft. And true to its promise, one is welcomed by a wide and exquisite array of brands such as Kenneth Cole, Next, MAC, Calvin Klein, Landmark, Westside, Tommy Hilfiger, United Colors of Benetton, Mc Donalds and KFC. Besides elevating the shopping experience, it is a haven for the entertainment buffs with PVR’s eleven-screen cinema, Bangalore’s including first IMAX screen. Bringing alive the best of brands, food and entertainment, The Forum Mall presents a novel shopping experience unlike any other.