Breakthrough Selfie Campaign comes to Inorbit Mall Whitefield

Events in Bangalore - Breakthrough Selfie Campaign comes to Inorbit Mall Whitefield from 12 to 14 September 2014. 1.pm onwards.

Inorbit Mall, Whitefield is proud to support Breakthrough and Vodafone Foundation in collaboration with Educate Girls, an NGO that works on the ground to help girls access their right to education and are committed to ensure that at least 25000 girls do not drop out of school. With #Selfies4School campaign, Breakthrough will strive to ensure that adolescent girls are allowed to continue their schooling, thereby enabling them to acquire life skills through education.

Inorbit Mall invites you to be a part of #Selfies4School campaign and join hands for girl’s education. Every Selfie that is received as a part of this campaign will ensure that ten girls go to school. Kiosks will be placed in the mall, where Inorbit visitors can physically come and get their Selfie clicked with their message and upload it. Every person submitting a Selfie will be given a badge or a bookmark.

Selfie can also be shared directly by logging on to: http://breakthrough.tv/selfies4school

Furthermore, a Freeze mob will take place on 13th September, in which the participants will freeze holding placards in the area near the kiosk.

This issue is relevant and supported by Inorbit because they believe while education is widely accepted as the key to better living, independence and self-reliance, there is another reason why it is important that young girls stay in school.

According to a UNICEF report, India has 47% of the world’s child brides! And these disturbing statistics are not just about rural India, but cuts across the urban-rural divide, depriving young girls of access to education, health and other opportunities. Many girls in rural and sometimes in urban India too are pulled out of school and married off at a very tender age. Parents often believe wrongly that marriage is the best way to guarantee their daughter’s physical safety and ensure a secure future. However, the truth is that early marriage subjects these young girls to high risk of domestic violence, rape within marriage and even possible death during childbirth.

While early marriage is largely perceived as a problem of rural India, there is a need to debunk this myth. It is only when everyone joins hands together, can we stop the prevalence of early marriage and help ensure a better future for young girls.

Inorbit Mall Whitefield is aiming to spread the message of Right to Education for girl child by supporting this campaign for 3 days at the mall – 12th, 13th and 14th September 2014.

The event is a part of Inorbit Connect, under which the mall conducts events that cater to various social causes and issues.

Date: September 12th – 14th, 2014
Time: 1pm onwards
Venue: Main Entrance

For any further details please contact: Inorbit Mall on 080 67280000.

About Breakthrough:
Breakthrough (www.breakthrough.tv) is a global human rights organization working to make violence against women and girls unacceptable. Our mission is to prevent violence against women and girls by transforming the norms and cultures that enable it. We carry out this mission by building a critical mass of change agents worldwide — the Breakthrough Generation — whose bold collective action will deliver irreversible impact on the issue of our time. Working out of centers in India and the U.S., we create innovative, relevant multimedia tools and programs — from short animations to long-term leadership training — that reach individuals and institutions where they are, inspiring and equipping them to build a world in which all people live with dignity, equality, and justice.
Breakthrough is working in Haryana to end gender-biased sex selection with the support of UNFPA, Tata Trust and Ikea Foundation.

About Inorbit Malls:
Inorbit Malls, a group company of the K. Raheja Corp was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments.

Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then Inorbit has repeated its success with world class malls in Vashi - Navi Mumbai, Cyberabad - Hyderabad, Viman Nagar – Pune, Whitefield – Bangalore & Gorwa Road - Vadodara. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience.