Noted director Mansoor Khan launches his book The Third Curve on 25 October 2013 at Landmark, Forum Mall, Koramangala

Events in Bangalore - Noted director Mansoor Khan launches his book The Third Curve on 25 October 2013 at Landmark, Forum Mall, Koramangala, 2. pm

Bangalore, October 21, 2013: Landmark is delighted to launch the book of famous filmmaker Mansoor Ali Khan - ‘The Third Curve’. The debut launch of the book will be done at Landmark store, Forum Mall, Bangalore on 25th October 2013 at 2:00 pm. Readers and fans will get a chance to interact with the author at the launch.

The Modern Industrial World stands at a crucial and unavoidable turning point. It appears as if the sacrosanct paradigm of modern economics, namely perpetual financial growth, is in the process of ending. Financial markets are collapsing. Growth rates are dropping. The age-old remedies prescribed to revive economic growth are proving ineffective if not outright dangerous. Five years after the 2008 global financial crash nothing seems to work.

Khan in ‘The Third Curve’ lucidly presents the counterpoint to the ideas of perpetual growth: a keen penetrative look at the state of our natural resources and the laws of energy that govern our hopes and plans for the future. The Third Curve offers an original argument, intricately researched and vividly presented. This book is not a blatant rendition about morality, justice, equity, environmental consciousness and other noble human values. It is about the head-on collision between: our total acceptance of an infinite economic growth model which is not possible.

While not everyone will agree with his conclusions, Khan offers a valuable blueprint of insights for policy-makers and decision-makers who might want to consider his view of the pitfalls and consequences of exponential growth. Densely argued but engaging, The Third Curve marks an intriguing debut.

Interested readers will be able to find out more about the book at Landmark store, Forum Mall, Bangalore on 25th October 2013 at 2:00 pm.

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About Mansoor Ali Khan

An alumnus of IIT Mumbai, Cornell University, and MIT, Boston, Mansoor Khan began his career as a film-maker and went on to make feature films that won several national awards.

Mansoor wrote produced and directed telefilm Umberto. Directed feature film Qayamat Se Qayamat Tak starring Aamir Khan and Juhi Chawla. He also wrote and directed his second film, Jo Jeeta Wohi Sikander, Akele Hum Akele Tum and directed feature film Josh.

In 2003, he moved to Coonoor to realize his life’s aspiration of starting a self-supporting, organic farm. Spread over 22 acres, the farm, Acres Wild, plays host to those seeking an alternative lifestyle experience.

The Third Curve is the outcome of Mansoor’s own journey, an extensively researched piece of work that examines the co-relation between the compulsions of economic growth and the limits imposed on us by Nature. Questioning the efficacy of the modern industrial world, The Third Curve unfolds truths that civilization might perforce have to accept not merely as a possibility but as a way of life.

Mansoor has delivered lectures on various aspects of The Third Curve at institutions like the Indian School of Business, Indian Institute of Management, The Foreign Services Institute, CEO Club (Bangalore), Bombay Chartered Accountants Association and Morgan Stanley.

About Landmark

Landmark, a TATA Enterprise, is India’s largest book and music retailer. Started in 1987 as India’s first large-format book and music store, Landmark was all about building a generation of well-informed people. Since then, Landmark has expanded into toys, stationery, gaming, electronics, gift articles, home decor, art & craft and sports accessories. Now a part of Trent, the retail arm of the Tata conglomerate, Landmark has 17 large format stores, 1 hotel store, 1 airport store, and 1 IT Park store, across 10 locations in India.

Known for its multifaceted and popular events, Landmark has been a destination for book and music launches, hosting authors and artists from across the world. The guest list boasts of writers like Jeffrey Archer, Ken Follet, Wilbur Smith, Salman Rushdie, Amitav Ghosh, and Kiran Desai, film personalities like Aamir Khan, Kareena Kapoor, Shyam Benegal, and Karan Johar, and music artists like MLTR, Swarathma, Sukhwinder, and Soulmate, among others. Landmark has also been at the forefront of holding events that present children with their favourite characters like Ben 10, Barbie, DORA, and Doraemon.