In 1998 remanika launched its first store in Mumbai, the fashion capital of India. Then, if you were hip, young, stylish, with loads of attitude, there was only one place where you could find clothes to match - remanika in uptown Mumbai.
Today, the remanika brand can be found in close to 160 outlets across 36 cities with a customer base that has since grown manifold. Stylish, sexy, unexpected; remanika brings the joie de vivre and vibrancy back to fashion. Carefully blending western cuts with traditional Indian embellishments, remanika offers its customers casual wear, club wear and accessories with a distinct style and attitude.
Every quarter, customers look forward to fresh collections from remanika that help them stay in sync with the latest trends and styles. The typical remanika customer can be identified as a young woman between 18 –30 years, bold, independent, stylish and full of beans. Interestingly, almost 70% of India’s population will be in this age bracket by 2012.
To capitalize on this growing market remanika has aggressive plans to increase retail space from the current 45000 sq. ft. to 800000 sq. ft in the next two year. While rapidly growing its presence across all major cities with exclusive brand stores, remanika will also continue to widen its reach through partnerships with leading retailers like Pantaloon, Shoppers Stop, lifestyle, Central, Westside & Reliance Trends among others. Also remanika has joined hands with Large MBOs such as Kapsons, Rituwear.
The brand’s head office is based in Mumbai and serves as the design studio, warehouse, inspection and quality control centre, while also controlling distribution and customer care services.
Headed by founder Mrs. Seema Kakkar (MD) and Mr. Jalaj Kakkar (CEO) The edgy style, sexy cuts, and lean fits that have today become remanika signature style are the result of a buzzing design studio. remanika is a team of enthusiastic young designers, merchandisers and others associated with it and have a serious passion for fashion!
Having started out as an apparel retailer, remanika has now also moved on to manufacturing its own garments. This ensures quality control, lower inventory carrying costs, speed in supply and ultimately helps the brand maintain its competitive edge.
remanika’s investments in modern manufacturing facilities today help produce close to 50,000 garments per month. However to meet the spurt in demand for its latest collections, remanika is now drawing up plans for expansion of its manufacturing and production facilities. Consistency in in-store branding and regular advertising has played a key role in establishing remanika’s niche amongst other fashion brands.
While the brand’s advertisements are a common feature across popular fashion magazines like Elle, Marie Claire, Femina, Cosmopolitan, Grazia etc, remanika’s revised media plan should soon see the brand advertising in several other prominent locations.